Due to the financial crisis that Greece has been facing in the last few years, there has been an ongoing dialogue on a regional and national level, based on studies, public forums, and consultations. Through this dialogue we’ve seen the tourism sector identified as the main pillar of our economic development as a country. As a result of this, the need for a re-evaluation of our overall tourism strategy has become obvious. We need to create a development strategy that puts emphasis on quality, competitiveness, innovation, and technological know-how on an international level. The main elements of this strategy is to connect tourism with the natural and cultural resources that Greece has to offer, the integration of new technologies on every aspect of the tourism sector, as well as the transfer of interest to the supply of a holistic experience for visitors (Ε.Σ.Π.Ε.Κ 2014).
Based on these three elements, Pros-Eleusis (Personalized ROuteS in Eleusis) seeks to enhance domestic entrepreneurship in the tourism and cultural sectors. We aim to accomplish that by adopting an innovative approach in the tourist experience; the creation of an Ecomuseum, as well as offering a digital tool that provides personalized and dynamic tours.
For the purposes of this project we will be using Eleusis, the European Capital of Culture for 2021, as a case study to develop and pilot our application.